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 Michelle Luo

Pop-up ads and other conventional methods of digital marketing just aren’t cutting it anymore. People don’t want to be “sold” to or interrupted while they are browsing online, and ad fatigue is more prevalent than ever before. In fact, according to the 2016 PageFair Mobile Adblocking Report, at least 22% of the world’s 1.9 billion smartphone users are blocking ads while browsing on mobile. On top of that, 66% of people say that they are tired of seeing companies oversaturate the web with advertisements – or, in other words, that they are experiencing ad fatigue.

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