Who should you target for testimonials?

 

Brought to you by Aplus Plastic Box Co supplying all your #plastic storage solutionsPlastic Storage ContainersAustralian Made Plastic Boxes, Plastic BinsPlastic Storage BoxesFirst Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts DrawersAutomotive Kits , Tool CabinetsTool Boxes, Slings and Lifting Equipment and a Large Range of Coat Hangers

Here is how to narrow down the list of companies to spend time targeting for testimonials:

  1. Make a list of the companies which you do business and have a positive opinion to share. Don’t be worried about the amount of business which you do with them.
  2. Which of these companies have websites that feature customer testimonials or reviews?

Once you have the list of companies, then find the right person at the company to send your testimonial to. That person might be Chief Marketing Officer, a PR manager, the head of sales or a person specifically dedicated to working on web marketing. If you know people already at the company like an account executive, it is a good idea to ask them to provide you with an introduction to the right person. If not, try finding a person with marketing or public relations in their title on LinkedIn and ask them to point your in the right direction.

What should your testimonial look like?

You want the company which you’re providing the testimonial to use it, so the testimonial should look how they want it! They are already showing you what type of testimonials which they like by what they have included on their website. How long are the testimonials? What is the tone of the testimonials? Do the testimonials include numbers? What are the main benefits that they highlight in their marketing materials? While hitting on the right points, having the right tone and length, you want to provide a testimonial that’s a little bit different than what they already have.

You may also want them to know that you are open to modifying the testimonial. You can say something like, “While the testimonial focuses on XYZ, we are also big fans of the XYZ123 feature and would be happy to modify the testimonial.”

Related: Why Your Content Marketing Strategy Needs Real-Time Data

Conclusion

Giving testimonials is an often overlooked method to gain exposure and quality links. The amount of effort is relatively small compared to other methods for gaining attention.

Brought to you by Aplus Plastic Box Co supplying all your #plastic storage solutionsPlastic Storage ContainersAustralian Made Plastic Boxes, Plastic BinsPlastic Storage BoxesFirst Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts DrawersAutomotive Kits , Tool CabinetsTool Boxes, Slings and Lifting Equipment and a Large Range of Coat Hangers

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About pboxco

Aplus Plastic Box Co is an organisation dedicated to providing the best possible service in our field. Our reliability and quality of our products make us one of the fastest growing organisations in Australia today. We provide a wide range of plastic and industrial goods that suit a vast range of industries. Our goods are delivered to every corner of Australia, New Zealand and across the world, export is not a problem. Freight cost is kept to an absolute minimum by our innovative packing methods. We are wholesale and retail. If you are looking for volume why not ask our friendly staff for a quote or just email us at: pboxco@bigpond.net.au Web: plasticboxco.net.au

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