Archive | February 2017

New Product from Aplus Plastic Box Co

hb4068ba

NEW 

Jumbo Storage Bin HB4068B

Produced in tough and durable High Impact Polypropylene
Can be Stacked with Lid on – Two Stage Lid

Angled front provides easy picking. 

Can be stacked Vertically with or without its removable two stage lid.

Bin Size: 259W x 635D x 335H mm

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The Best Time to Post on Facebook, Twitter, and Instagram

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By Dara Fontein

The impact (and lack thereof) of Google’s mobile popup algorithm

5 Things You’ve Been Told About Social Marketing That Just Aren’t True

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By Kaylynn Chong

The State of Influencer Marketing in 2017

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by Ayaz Nanji  |

Most marketers are either still experimenting with influencer marketing, or they’re running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing.

The report was based on data from a survey conducted between August 24 and September 28, 2016, among 102 marketers; 70% of respondents work for companies with 1,000+ employees.

Some 43% of respondents say their brand is still experimenting with influencer marketing, and 28% say they are involving influencers in individual campaigns.

Just 24% of respondents say their brand is running ongoing influencer programs, and 5% say they have integrated influencers across all marketing activities.

B2C companies have more mature influencer marketing (IM) programs overall, with 55% running ongoing programs, compared with 15% of B2B companies doing so.

Respondents say influencers have the most impact on content marketing campaigns and social media marketing campaigns.

Marketers say the primary reasons they use influencers are to improve brand advocacy (94% of respondents cite it as a goal), expand brand awareness (92%), and reach new targeted audiences (88%).

About the research: The report was based on data from a survey of 102 marketers between August 24 and September 28, 2016; 70% of respondents work for companies with 1,000+ employees.

Who should you target for testimonials?

 

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Here is how to narrow down the list of companies to spend time targeting for testimonials:

  1. Make a list of the companies which you do business and have a positive opinion to share. Don’t be worried about the amount of business which you do with them.
  2. Which of these companies have websites that feature customer testimonials or reviews?

Once you have the list of companies, then find the right person at the company to send your testimonial to. That person might be Chief Marketing Officer, a PR manager, the head of sales or a person specifically dedicated to working on web marketing. If you know people already at the company like an account executive, it is a good idea to ask them to provide you with an introduction to the right person. If not, try finding a person with marketing or public relations in their title on LinkedIn and ask them to point your in the right direction.

What should your testimonial look like?

You want the company which you’re providing the testimonial to use it, so the testimonial should look how they want it! They are already showing you what type of testimonials which they like by what they have included on their website. How long are the testimonials? What is the tone of the testimonials? Do the testimonials include numbers? What are the main benefits that they highlight in their marketing materials? While hitting on the right points, having the right tone and length, you want to provide a testimonial that’s a little bit different than what they already have.

You may also want them to know that you are open to modifying the testimonial. You can say something like, “While the testimonial focuses on XYZ, we are also big fans of the XYZ123 feature and would be happy to modify the testimonial.”

Related: Why Your Content Marketing Strategy Needs Real-Time Data

Conclusion

Giving testimonials is an often overlooked method to gain exposure and quality links. The amount of effort is relatively small compared to other methods for gaining attention.

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28 Best Habits to Have in Business

 

What are the best habits to have in business?

Considering that eight out of 10 businesses fail in the first 18 months of operations and only 4 percent of businesses make it to the 10-year mark, the habits you employ in business can quite literally make or break you. This isn’t some subjective list. Rather, it’s based on empirical data from the world’s most successful entrepreneurs.

If you focus on building up a large majority of these 28 best habits to have in business, you’ll all-but guarantee your long-term success. But don’t expect to achieve financial freedom overnight. It will take time. But as long as you persistently apply these habits, success will eventually come.

How many of the following habits are you employing right now in your life? Take an audit of them and see which ones you can easily incorporate into your daily routine in an effort to achieve long-term business success.

1. Wake Up Early

Success in business requires true effort and grit, along with steadfast concentration. Considering that most of us are usually so caught up and chaotic during the day, we need those early morning hours to really focus our minds on the day ahead. There’s no better habit for achieving your goals, whether personal or professional, than waking up early.

How much earlier you ask? At least two hours earlier than you are right now. In fact, some of the world’s most successful entrepreneurs wake up between 4 a.m. and 5 a.m. every single day without fail. But if you’re not a morning person, you might find some difficulty with instilling this habit.

If you’re serious about waking up early and you want to make this behavior habitual, use the micro-changes approach. Set your clock back gradually every single week by 15 minutes so that you slowly move towards your time goal. This is far more effective than attempting to wake up two or three hours earlier instantly within a day or so.

Related: 10 Money Habits That Will Help You Get Serious About Prosperity

2. Hour of power

Anthony Robbins refers to the initial part of the day as being the most important, when all of the so-called magic happens. It’s a time for pure focus and clarity. But once you achieve the habit of waking up early, you need time to yourself in order to get your health, wellness and mind in sync.

Take the time to interweave a powerful early morning routine into your day where you can focus your efforts on the tasks ahead and enact some kind of exercise and incantation routine. Start with just 10 minutes per day with this habit and allow it to grow and morph into your hour of power over time.

Keep in mind that it takes 18 to 254 days for habits to solidify in the mind, and you can’t expect to go from zero to hero overnight. Take the long term micro-changes approach to any habit, including your hour of power, if you want to ensure that you see things through and don’t get frustrated with the difficulties that might ensue by trying to do too much too fast.

3. Stay inspired

Considering the difficulties involved with building a notable business, it’s important to stay inspired. Find something that inspires you every single day, whether it’s an audiobook, a TED Talk, or a blog post that will help you keep all pistons firing at full steam.

For most people, it helps to find someone who’s achieved the success that they’re after, and model after them. They search for any material they can find from that person, in an effort to keep them focused on the proverbial prize. Find your source of inspiration. Seek it out every single morning. And stay focused on your dreams.

The truth is that some of the most famous people who’ve failed in business, have also been the most successful. They stayed inspired. They kept the dream alive in their minds. Without that daily source of inspiration, success wouldn’t have been possible.

4. Set daily business goals.

Anyone who’s serious about achieving monumental success in business needs to set business goals. But not just long-term business goals. They need to set goals for their business every single day. These act like markers or milestones on the way to the bigger, and more out-of-reach goals that seem so far off.

Setting daily goals for your business should be done early in the morning when your mind is fresh. Come up with a metric that you can measure and ensure that you work towards that end every single day. Break down your longer-term goals into daily goals so that you can have a short-term target towards accomplishing your dreams.

5. Achieve inbox zero.

Studies confirm that clutter results in a loss of focus. Not just physical clutter. Today, it’s also the virtual clutter in our lives that helps to decrease our ability to focus. And, more often than not, our email inboxes are a complete disaster, cluttered with a million things that range from spam all the way up to important items that require our attention.

Make it a habit to sort, organize and discard emails as soon they come in. Setup filters and rules if you have to and take advantage of automation that exists through some of the largest email providers. Even if you don’t have all that automation, you should make it a priority to keep your inbox empty nearly at all times.

Related: 11 Habits of Truly Happy People

6. Manage your time.

One of the best habits to have in business by far is the effective management of your time. How you use your time says a lot about how successful you are. Do you waste your time and squander it on activities that you could easily cut out of your life such as endlessly surfing the internet or binge watching television series?

Considering that we all have the same amount of time in this world, and that more time can’t be saved or created as is the case with money, once we use that time, it’s gone forever. Come up with a good system for managing your time and stick to it. Don’t get distracted or dissuaded. Stay focused so that you can achieve your goals.

7. Chase the frog.

In a recent book entitled, Chasing the Frog: How to Succeed in Life with an Empowering Morning Routine, I spoke at great length about something Mark Twain referred to as eating the frog. It simply means that you have to tackle your biggest and most important tasks (MITs) of the day first.

If you can get in the habit of writing down two or three of the most important things that you need to do the following morning, and do that the night before, you can wake up and be prepared to tackle those things. Your MITs should be the items that move you closest to your long-term goals.

8. Pareto Principle

The Pareto Principle, also known as the 80/20-Rule, states that 80 percent of the results comes from 20 percent of the efforts. In business, this is an invaluable resource and tool for effectively scaling out your numbers. In sales, this also states that 80 percent of the income comes from 20 percent of the customers.

Not only that, but within that 20 percent, the 80/20-Rule also holds true, meaning that 80 percent of the income from the 20 percent also comes from 20 percent. That means 4 percent, or a very small percentage of customers, are driving a large majority of the sales. Find your 80/20-Rule in sales or in anywhere else in your business and scale it out every single day.

9. Track and analyze.

As a plane travels from one point in the world to another, it tracks and analyzes its progress moment-by-moment. It knows its speed, altitude, direction of travel and a million other factors, every second during that journey. Because the plane knows that, it can make adjustments when necessary in order to reach its goal of arriving on time.

The point? The more detailed the metrics, and the more often you track things, the more likely you’ll be to move towards your goals and know what’s working and what’s not. Pick a metric for your business and track it every single day without fail. Or, track it every hour of the day. Do whatever it takes to analyze and understand what’s working and what’s not.

Related: 9 Bad Habits You Must Break To Be More Productive

10. Network

Success in business has very much to do with networking. It’s not always about what you know, what you have, or what you’re even capable of, it’s who you know that can really make the difference. Clearly, most people understand this, but not everyone enlists the habit of networking into their daily routines.

Network every single day. Spend at least one hour meeting with people, speaking with people, or collaborating with people and find out where you can add value to the equation. Don’t look for something in return. Simply try to help others. Find ways to guide people in the right direction and add value to their business. Eventually, they’ll come around to help you or introduce you to someone who will make an earth-shattering difference in your business.

11. Connect with people.

Often, we’re so caught up in trying to make a buck, that we forget to connect with others. This isn’t just about connecting with customers. Sure, that’s important. This is about simply connecting with others on a deeper level, not a superficial one. Ask them about their lives and learn something new. Maybe you’ll walk away with a great story or learning experience.

Seek out ways you can connect with people that are already in your life along with finding others that aren’t already in your life. Listen to them when they speak. Be inquisitive. Be curious. Learn about their lives. Figure out what makes them tick. You’ll feel mentally, spiritually and emotionally more sated, allowing you to better focus your mind’s eye on the proverbial prize.

12. Add value.

Too many people are in business solely for profit. Sure, profit is important. Money makes the world go round. But the most successful people and the most prominent businesses have added the most value in the world. If you’re not adding value in business, you’re wasting your time.

Don’t try to cut corners or take shortcuts. You have to do the most amount of work for the least initial return if you want to experience true success. Not the other way around. Constantly search for ways you can add value. Forget about your personal financial problems or goals at the outset. Sounds counterproductive, but it’s the best long-term strategy for achieving massive business success.

13. Ask questions.

Children are so curious. They ask millions of questions about the most basic things. Their little minds are trying to make sense of the big wide world around them. However, as adults, we often stop asking questions. We live in this little bubble where we think we know the answers to everything. Largely, this is born out of ego, but it’s highly destructive in business.

To truly succeed, you need to ask questions. Lots of questions. Make it habitual. Ask questions about everything. And listen to the answers. Listen to the perspectives of others. Don’t simply ask the question for the sake of asking them. Heed the advice given. Understand and learn from the firsthand knowledge of others.

14. Journal your thoughts.

Journaling is one of the best habits to have, both in life and in business. By journaling your thoughts for 15 minutes each day, you can peer into your subconscious mind. The best part? You can look back a year or two from now and see what you were thinking or feeling on any given day.

Journaling can also help you to think about and hone your desires in business. What are you trying to achieve? Why do you want to achieve it? What’s holding you back and how are you feeling on a day-to-day basis? It’s a powerful forum where you can be honest with yourself without having to worry about feedback from others.

Related: 3 Tough Habits You Must Drop to Succeed\

15. Focus on positivity.

It’s important to stay positive in business. The fact of the matter is that anything we focus on we move towards. However, in business, it’s very easy to focus on negativity. It’s easy to worry about the financial problems, the lack of sales, the lack of an advertising budget, the lack of good employees or anything else for that matter. But focusing on negativity will only beget more negativity.

The mind moves towards that which it focuses on. No matter what the situation, you have to find a silver lining. Even if you’ve failed or feel like a failure, as long as you stay persistent and don’t give up, you’ll eventually succeed. But you have to stay positive. You have to focus on all the good things rather than the bad things. That’s at the essence of long-term success.

16. Contribute your time.

We’re often so enthralled and engaged in our businesses, that we forget to contribute our time to others that are in need. There are so many people out there who lack the basic necessities in life such as food, shelter or clothing, that it’s important that we do something to help those around us.

Contributing your time to those that are in need won’t instantly equate to business success. No, it’s far more important than that. It will add value to the lives of others, which will in turn make you feel like a better person, more able to focus on your tasks at hand. It shouldn’t always be about a direct correlation of your time spent for money earned. Life is far more precious than that.

Related: 6 Habits That Turn Dreams Into Reality

17. Follow a budget.

It’s important to follow a budget in business. The truth is that expenses can balloon outside of our control when we fail to pay attention to the details. When we don’t sweat the small stuff, the small stuff sweats us. As Benjamin Franklin once said, “Beware of little expenses. A small leak will sink a great ship.”

Come up with a budget for your business and follow it strictly. Don’t deviate from it. Stay in line and control your impulses. Ensure that you have sufficient cash flow to commit to things like advertising and sales, employees and taxes, and so on. This is an incredibly important habit to have in business.

Related: 8 Habits of Wildly Successful People

18. Consult with a mentor.

In business, you need a mentor. You need to find someone who’s achieved the success that you’re after. Plain and simple. And you need to consult with that person on a daily basis. Every single day if you possibly can, you need to have a brief conversation and tell your mentor the challenges that you’re experiences and how you’re feeling.

A business mentor can offer invaluable insight into the world of commerce and success in business, far beyond what any of us could imagine. We’re so consumed by the day-to-day that we fail to step outside of that and work on our businesses rather than in our businesses. A mentor will help you work on your business, not just in it.

19. Emulate success.

I was always wholeheartedly a fan of emulating success. I would find someone who was already successful in the industry or niche that I was competing in, and I would do my best to emulate from their successes. This is one of the so-called hacks that you can implement in business to succeed.

However, emulation shouldn’t be misconstrued for copying or duplication. You need to be unique. But look at what others are doing to achieve success. How are they approaching the market? Where are they advertising? How much value are they adding? Be a constant sleuth and seek out the best of the best, and try to emulate from their strengths.

20. Take action.

Clearly, success can only come if you take action. But not just little action. Massive amounts of action. However, the truth is that most people don’t take action. They procrastinate. How can someone eliminate procrastination from their lives and ensure that they move towards their goals rather than being stifled and held back?

Clearly, some of this has to do with how much you want your goals. Beyond that, it’s simply habit formations. Use the 15-minute rule to break the pattern. Set your timer on your phone to 15 minutes and do the one thing you’ve been putting off the longest. Only for 15 minutes. Why just 15 minutes? It’s too small of a goal to fail at. But what you’ll also find is that you’ll likely keep going after those 15 minutes. If you don’t, at least you broke the pattern of inaction.

21. Reflect

In business, it’s often important to reflect on what you’ve achieved or accomplished. Even if you feel as though you haven’t accomplished much, you should reflect on where you started. Reflection is an important habit to have, allowing you to look back and ponder the meaning that you’ve associated to your goals.

Spend some time reflecting every day. Go for a walk and think about things. Talk to a friend. Go for a drive along the coast. Do anything else you normally do while simply reflect back on things. This allows you to mentally step away from what’s going on in your life and to look at things from another perspective.

Related: 5 Habits That Made Elon Musk an Innovator

22. Be grateful.

Gratitude is an important habit to have, both in life and in business. We have to be grateful for what we have. Even if we feel like all we have are problems, we have to exercise gratitude. By being grateful, we open up the pathway towards eventual success.

The fact is that there’s a reason why we have problems. There’s a reason why we have to endure challenges and suffer setbacks. It allows us to grow and mature. Both in life and in business. Be grateful for everything, always. Don’t allow problems to suffocate you and take away your joy in life and work.

23. Respect others.

If you’re serious about true long-term success in business, you have to respect others. Don’t treat them poorly. Don’t talk behind their backs. Don’t make them feel like they’re incompetent or insufficient. Don’t do anything that’s going to make people feel like bad about themselves.

The golden rule of doing unto others as you would have them do unto you is pure truth. If you don’t want others to treat you poorly, don’t treat them that way. Be kind and nice. Be considerate and understanding. It doesn’t take much effort. In fact, it takes more of your energy to be mean and angry.

24. Improve your skills.

We have to constantly be learning and evolving, becoming better at our crafts while also adding other ancillary skills that can help us in business. Don’t be afraid to continue learning, whether it’s in your line of work or a completely different line of work. That information can benefit you enormously down the road.

Find skills that you can learn and commit to improving a little bit each and every single day. Even if you only spend 20 minutes per day learning a new skill or even a new language, you can vastly improve your business prospects over time. It won’t happen quickly. But it will eventually happen as long as you stay committed.

Related: 8 Habits of Incredibly Interesting People

25. Plan obsessively.

Anyone who’s serious about achieving their business goals needs to plan obsessively towards them. How are you going to get from one point to the next? What are you going to do in order to achieve your goals? The people who create a plan are far more likely to achieve their goals.

Take the time to create your master plan and refer back to it often. If you need to, make amendments to the plan as you move towards your goals. If you’re already tracking and analyzing, you can easily adjust your plan mid-route in order to ensure you eventually reach your goals.

26. Be mindful.

Everyone who’s serious about success in business needs to be mindful of their actions. This isn’t just about respecting others; this is about respecting yourself, the environment and the world out there. Be mindful of your actions. Don’t do things that would be deemed illegal or inappropriate in business like lying, cheating or stealing.

As long as we’re mindful of our actions, and we do things the right way, without trying to cut corners and take shortcuts, as painful as it might seem, it will pay off down the road. Your reputation in business will improve over time and people will believe in you.

Related: Breaking These 13 Bad Habits Will Make You Happier

27. Do something you love.

Do something you love every day. Do you love to paint? Walk along the beach? Ride a bike? When’s the last time you did those things? When is the last time you did those things? What’s stopping you from doing it? We’re usually so consumed by our goals that we forget to focus on ourselves.

Simply do something you love every single day without fail. Make it part of your routine. Success in business isn’t just about work, work, work; it’s also about personal health and wellbeing. Focus on doing one thing that you truly love to do, or even find a way to incorporate it into your work. Your future self and your business will thank you for it.

28. Ask for help.

No one is perfect. No one has all the answers. People crash and burn and fail all the time. It’s the nature of business and it’s the nature of life. But the thing that separates the world’s most successful entrepreneurs from others is their ability to ask for help. They put their ego in the backseat and they reach out to others around them.

It’s difficult to ask for help from others. It often only comes at rock bottom when we’re in the most dire straits. But no one should wait until then. Asking for help and consulting with experts and advisors on a regular basis should be commonplace, not something out of the norm.

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20 of the Best Google Chrome Extensions for Social Media Marketers

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By Evan LePage

Check out this list of 20 of the best Google Chrome extensions for social media marketers, and start saving some valuable time and effort at work.

Useful Google Chrome extensions

1. Momentum

Sitting down at work and firing up your computer only to be faced with an overflowing inbox isn’t the best way to start your day. This extension offers a beautiful way to get in the right headspace before getting bogged down with scheduling posts, replying to followers, monitoring hashtags, creating new content, and everything else a busy social media manager is responsible for on a daily basis.

18 of the Best Google Chrome Extensions for Social Media Marketers | Hootsuite Blog

The Momentum extension replaces your “new tab” homepage with a gorgeous new photo every day along with a personalized greeting. Momentum also allows you to set one main goal for the day and keep track of a longer to-do list, helping you stay focused throughout the day. You’ll see the local weather in the top right corner, a list of links you frequently visit to the left, and a motivational quote at the bottom of the page.

2. StayFocusd

Just because social media managers get paid to be on the sites that other people use to waste time doesn’t mean they don’t suffer from bouts of intense procrastination elsewhere on the web. Thankfully, technology can be a source of discipline as much as it is a source of distraction.

18 of the Best Google Chrome Extensions for Social Media Marketers | Hootsuite Blog

StayFocusd is an extension that limits the amount of time you can spend on certain websites (a.k.a. the ones that you visit instead of doing work). Once you’ve used up your allotted time, you can’t visit the site again for the rest of the day. You can get pretty granular with what you choose to block as well, whether it’s an entire site, a specific page, or even certain types of content like videos, games, or images.

3. Evernote Web Clipper

Social media managers typically have to switch between their creative and strategic hats throughout the day, often needing to wear them at the same time. Jumping back and forth between these two dynamics during a busy day can cause even the most organized person to feel a little frayed. Enter: Evernote.

18 of the Best Google Chrome Extensions for Social Media Marketers | Hootsuite Blog

The Evernote Web Clipper extension allows you to clip any article or web page and save it in one place. Alongside the notes and to-do lists that you can create in Evernote itself, this extension allows you to pull in key text from any website or article you find while doing research online. This is also a great way for you to collect content to share on social without having to keep 20 tabs open all day.

4. Grammarly

Publishing a post with a spelling mistake is a nightmare for social media managers—and rightly so. While the occasional error happens to everyone from time to time, consistent mistakes can damage your brand’s credibility. Grammarly can help catch them all, including the mistakes that manage to evade the usual red squiggly line: an incorrect verb tense, a missing article before a plural noun, or the misuse of a comma.

18 of the Best Google Chrome Extensions for Social Media Marketers | Hootsuite Blog

The Grammarly extension can catch over 250 types of errors, many of which aren’t typically caught by spellcheckers. Along with catching your mistakes, Grammarly can actually help you write better overall, by offering synonym suggestions in line with the context of what you’re writing.

5. Figure it Out

The biggest challenge when working globally often has nothing to do with language barriers or cultural nuances—it’s figuring out what time it is in a different region without doing the math on your fingers under your desk.

18 of the Best Google Chrome Extensions for Social Media Marketers | Hootsuite Blog

The Figure it Out extension allows you to add up to 10 time zones to your “new tab” screen, which should help make scheduling posts or setting up meetings with different regions super easy. Figure it Out also displays regional national holidays, so you can avoid posting your best social content on a day when no one will be paying attention.

6. LastPass

Update 6/15: Lastpass just got hacked. Change your master passwords!

Social media marketers often run into the problem of wanting to share access to an account, be it a social network, SEO tool, Google analytics, WordPress or any other piece of software, without actually telling team members their passwords. Rather than change the password (and have to memorize a new one or insecurely write it down), LastPass allows you to share access with your team without actually giving them your password.

That’s only the beginning for this free password manager. LastPass operates on a ‘master password’ system, where as long as you remember one key password, the extension will store all of your other login information and autofill it for you when you arrive on a login page. It can also generate secure passwords, to help you avoid reusing the same ones over and over again, or resorting to the terrible “123ABC” level of password amateurism. And, should a team member quit or change positions, you can also remove access to a password you’ve shared with them. In these ways, LastPass offers a massive boost to your online security.

7. OneTab

Many social media professionals and marketers spend a lot of time scouring the web for great content, and even more time slowly reading through it. On an average work day, I used to have anywhere between five and ten tabs open to blog posts, news articles, videos and other pieces of content. That’s on top of the seven or eight other tabs I had open. I would lose things in the mess of tabs and end up just closing a majority of the articles without ever reading them. It was slow and unsustainable, which is why finding the OneTab extension was such a godsend.

Best Google Chrome Extensions - OneTab Screenshot

When you find yourself with too many tabs open, click on the OneTab icon. All of those tabs will close, but be saved into a list of URLs within a single tab. You can restore them all individually when you feel like reading or opening something, or restore them all at once. You can also export and share that list of links with colleagues or friends. And even if you close Chrome entirely, OneTab will save all of those links for the next time you open it up.

Not only does OneTab add order to the chaos, it also can save you up to 95% of memory within Google Chrome, making your browsing experience faster.

8. Pinterest Pin It Button

I have a Pinterest problem. The problem is that I don’t spend much time on Pinterest. At the same time, I recognize how important it is for a lot of people, and I want to be active on the social network as a poster, even if I’m not a browser. That’s where the Pinterest Pin It Button comes in.

Best Google Chrome Extensions - Pinterest PinIt

The extension throws that little ‘p’ logo into the top of your browser—reminding you to pin things. Then it facilitates that process by automatically pulling up images from whatever page you’re visiting, and allowing you to pin the image of your choice to the board of your choice. You can also edit the description and add any context you feel is important.

If the tiny icon isn’t enough of a reminder, as you scroll through a page hovering over an image will bring up a tiny ‘Pin it’ button which you can click to the same effect as the extension.

9. Share to Facebook and 10. Save to Facebook

Facebook introduced two new Chrome extensions in June 2016. With the Save extension, you can easily save articles, videos, products, and other links while browsing the web. With the Share extension, you can share any link on the web to your timeline, a friend’s timeline, Groups, Events, Messenger, and on Pages you manage.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FFacebookforDevelopers%2Fvideos%2F10153786906383553%2F&show_text=0&width=560

11. RiteTag Social Media Optimizer

Ever wonder which hashtag you should be using for a certain event or story? Are you unsure about whether adding a certain hashtag will add value to your messaging? Tracking and comparing hashtags or dumping them into your analytics platform can be time-consuming, especially when you’re sending out 10 or 20 Tweets in a single day. Get that time back with the RiteTag Social Media Optimizer.

 Image via RiteTag
Image via RiteTag

The RiteTag Extension provides analytics on the hashtags you use as your write your social media messaging. The six analytics categories appear right within your compose box, offering real-time insight into the hashtag’s usage within Tweets, the number of times it has been retweeted, its reach, and more. Your hashtags will also be color-coded based on their value (green is worth using, red not so much). RiteTag can even provide you with the handles of influencers who use your hashtag, so you can connect with the leading sources on that topic.

12. Search in a Giphy

As social media professionals, we probably appreciate a good gif more than most people. Gifs aren’t an “all-the-time” thing, but when opportunity strikes and you can find the perfect gif for the situation, you can increase engagement and click-through on your social media messaging.

Image via Search in a Giphy
Image via Search in a Giphy

The Search in a Giphy extension focuses in on the “finding” part of that formula, making it easy to search for gifs from within your Gmail, Facebook, Twitter and Slack accounts. Find the right gif, and either drag and drop it into your message or right click and grab the image URL. No need to leave the tab or window.

13. Rapportive

Even though social media marketers are very active on Twitter, Facebook, LinkedIn and other social networks, many of our interactions inevitably still happen within email. Though you’d like to get a conversation going on social media, you’re often stuck doing the delayed email back-and-forth, especially with new contacts.

Best Google Chrome Extensions - Rapportive Screenshot

The Rapportive extension helps to bridge that gap by providing you with valuable information about email contacts—including their social media profiles. If someone sends you an email, Rapportive will gather their information in the sidebar of your Gmail account. You can then easily add them as a contact on LinkedIn or follow them on Twitter.

14. MozBar

Search engine optimization, or SEO, is a huge part of successful content marketing. Unfortunately, it’s also one of the most misunderstood parts. People new to SEO often find the tools to be complicated or too advanced, and their content suffers as a result.

MozBar results for a search on social media advertising
MozBar results for a search on social media advertising

The MozBar extension offers a simple alternative for people just starting out with SEO. Within Google search, this extension allows you to see the Page Authority and Domain Authority of any links. You can also click “Page Analysis” to get a list of inbound links to any piece of content. This is valuable for marketers looking to track links back to their blog posts or webpages.

15. Check My Links

You’ve just built your brand new blog post. You publish it and immediately push it out over Facebook and Twitter. Then you get your first comment: “The link in the second paragraph is broken.” Damnit.

We’ve all dealt with broken links at one time or another. They’re frustrating for you as a content creator, and for your followers who, rightly, expect better. We’re all human, we all make mistakes, which is why we sometimes need a robot that doesn’t.

Screenshot via Check My Links
Screenshot via Check My Links

The Check My Links extension for Chrome does exactly what the name says: it checks all the links on your webpage. Any broken links are highlighted in red, so you can go in and fix them before you send your content out into the world.

16. Page Analytics by Google

Every business with an online presence can benefit from knowing how customers interact with their website. Not everyone has the technical knowledge to find this information out however. If you want to know what your page visitors click and what they ignore, install Page Analytics by Google.

Best Google Chrome Extension - Page Analytics

Similar to the MozBar for SEO, Page Analytics by Google is great for people who are just starting to track the performance of their blogs or websites. The insights it provides offer a valuable analytics snapshot that can help guide your website layout and user experience. Plus, information on active page visitors, pageviews, bounce rate and more can help you shape your editorial strategy and social media promotion. This extension brings some of the best features of Google Analytics right onto the page for you.

17. Hangouts

Social media marketers tend to be chatty. We’re constantly talking with colleagues, clients and friends, often within Google Hangouts. With that in mind, Google created a Hangouts extension, so you can keep on chatting without needing to actually be in your Gmail inbox.

Reviews of the extension are mixed, with many people saying it’s buggy, so you may not want to depend on it for important business calls, for example. But as a tool to run in the background while you work, and notify you when a colleague sends you a message, the Hangouts extension is a great asset.

18. Chrome Remote Desktop

If social media marketers were Greek warriors, tech and internet problems would be our Achilles Heel. When IT problems arise, it can ruin your webinar, throw off your posting schedule, or frustrate customers who expect a timely social media response. In these moments, being able to quickly solve your tech issues is essential. Chrome’s Remote Desktop extension can be a life-saver during that process.

Image via Google
Image via Google

Chrome Remote Desktop allows you to hand over the reigns to your computer remotely, through Google Chrome. You can reach out to a trusted individual or company that you think can resolve your IT issues, and then give them control of your computer—even from across the country. Chrome ensures that this access is secured, and only the person you specifically identify can access your computer on that one occasion. No more rushing from your home office to the computer store. No annoying time delays. A huge asset for social media marketers.

19. Millennials to Snake People

If you work in social media, you are exposed to the word millennials an average of 26 times per day. That is, of course, a completely fabricated statistic, but you get the idea. With so much social media discussion and content focused on this highly overused generational moniker, sometimes we all just need a break. And now, there’s an app for that.

Image via Millennials to Snake People
Image via Millennials to Snake People

The ingenious Millennials to Snake People Chrome extension replaces any text using “millennials” with “Snake People.” The results are hilarious, and result in such headlines as “Dear Snake People, We’re Sorry” and “Why Snake People Don’t Want You to Talk Like Them.” This app might not exactly help you in your job, but it will give you a much needed laugh once in a while. And, I can tell you from personal experience, it’s a lot less imposing than the Cloud to Butt Plus extension.

20. Hootlet

A time-saving social media tool like no other. We may be biased when it comes to Hootlet but that’s because we use it day in and day out for our own work. The Hootlet, at its basic level, is a social media publishing extension. It allows you to share the webpage (yes, that’s any webpage) you’re on across your social networks.

It saves you time, not only by removing the need to switch between tabs or windows and copy and paste information, but also by pre-populating your social media message with the page title and URL. From the extension you can edit social media messages, attach images, and schedule them or send them right away.

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