A Long List of Facebook Statistics—And What They Mean For Your Business

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Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to invest more time and money into Facebook, while some choose to focus on other social networks.

Opinions are one thing, but when you’re evaluating the usefulness of Facebook for your business what you really need is data. We’re talking cold, hard stats—and there’s A LOT out there. Luckily, we’ve done the work for you. This list covers everything from Facebook user statistics to demographics, usage trends, and advertising insights. Enjoy!

Facebook user statistics

Facebook has more than a billion active users:

But it’s a small world after all:

Average friends per user:

What these stats mean for your business

I’m accustomed to only using the word “billion” to convey a type of kidding-not-kidding hyperbole (i.e. “I want to eat a billion pizzas for lunch”) but in Facebook’s case, there is no exaggeration. They have over a billion daily active users. If Facebook was a country, it would be the most populated country on earth. So even though the way in which businesses (and customers) use Facebook will continue to evolve, it’s safe to say that the platform as a whole isn’t going anywhere anytime soon. Investing in building and sustaining a presence on Facebook should (still) be a top priority for your business.

Facebook demographics

People of every age use Facebook:

The gender split is fairly even:

A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog
Image via Facebook.

The split between single and married users is pretty even too:

A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog
Image via Facebook.

Education levels:

  • According to self-reported data, 62 percent of Facebook users have some form of university education, while 30 percent reported high school as being the highest level of education reached.
A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog
Image via Facebook.

Facebook is massive outside North America:

A Long List of Facebook Statistics—And What They Mean For Your Business | Hootsuite Blog
Image via Facebook.

What these stats mean for your business

The phrase “know your audience” is integral to many things, including successful public speaking, non-catastrophic stand-up comedy, persuasive sales pitches, and effective social media marketing.

It’s important to continually analyze the demographics of Facebook users overall in comparison to your target audience. If you’ve built a community on the platform already, start digging into your Page Insights on a regular basis to get a better idea of who your Facebook audience is and what motivates them to engage with you.

Facebook usage statistics

Facebook is still dominating:

Video is a big, big deal:

Facebook Live is continuing to grow:

Facebook is a news source:

  • 66 percent of Facebook users consume news on the platform.
  • 88 percent of millennials get news from Facebook.

New parents are power users:

The lifespan of a Facebook post:

The best time to post on Facebook:

What these stats mean for your business

While there’s no magic formula for guaranteed success on Facebook (bummer), paying attention to the ever-changing trends in how people are using it can ensure your business is taking full advantage of it.

Always stay focused on what your audience uses Facebook for—whether it’s getting news updates or posting photos of their newborn—because it may not align with what you assume it should be used for. Staying in tune with these behaviors will help you create social marketing campaigns that are more effective and widely embraced by your audience on Facebook.

Brands and business on Facebook

What these stats mean for your business

Facebook presents a huge opportunity to provide fast, direct, and personal customer service. People will continue to expect faster and faster responses to their comments, which means any unanswered questions or complaints left on your Facebook Page can turn into ticking time bombs for your brand.

Facebook Ads statistics

Effectiveness of Facebook Ads:

What these stats mean for your business

Choose your visuals wisely. They play a huge role in the success of Facebook Ads, so don’t skimp out on your photography or design budget. It’s also important to tailor your ads (and your posts in general) to user behavior on Facebook. If most users watch content on Facebook without the sound on, don’t use voiceovers to convey the most important messages in your video ads.

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