Archive | April 2016

Making the Invisible Visible: Content Marketing Amplification Tips

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Making the Invisible Visible: Content Marketing Amplification Tips

In one minute, you can probably like one Facebook post, retweet one account and download one mobile app.

But in the grand scheme of the Internet, every minute users simultaneously like 4,166,667 Facebook posts, send 347,222 Tweets and download 51,000 apps.

This massive amount of online activity has led to an overcrowded and noisy content marketing environment.

The blogs, whitepapers and social content you are publishing is just a small fraction of the thousands going out every minute. When everyone has something to say, it’s hard to even hear yourself. It’s why visibility has become an important quality to the executives of most companies.

So rather than valuing creative and relevant work, the C-suite is often pushing its own agenda and encouraging marketers to not be the most important, but rather to be the loudest.

So often, just trying to be the loudest drowns out the worth of certain content and marketing activities. And suddenly, what you devoted a great amount of energy to becomes invisible in a ubiquitous content marketing landscape. The trick to making invisible marketing visible again is to challenge the industry norms, push the limits and don’t allow CEOs to completely control your efforts.

They might want the biggest ad in the subway station, but you know a Tweet to the daily commuter might be more effective. Trust your instincts as an experienced marketer. Don’t let the fear of becoming inconsequential squelch your attempts to be authentic and original.

It’s usually the fresh voices that prevail in the end. The following areas are places you can refocus your attempts to bring relevancy and gravity back to your company and the message it is delivering to customers and prospects.

Related Article: Content Marketing Done Right: What Works And What Doesn’t

Refocusing Attempts to Bring Relevancy to Your Company


With the average B2B content marketer using 13 different content tactics, this is a space that could use some refining and ambitious strategy. Every professional at some point gets so comfortable with his job that he falls into a rut. Producing the same content through and through can be exhausting and even the most creative person will eventually hit a wall.

In these cases, take a step back and reevaluate what you are trying to accomplish with your content marketing and how you reinvigorate it. At each point of the content journey, there are ways to begin again.

Social Media

With 93 percent of content marketers engaging in social media marketing, this content comes in at the highest volume. Most companies post between two and four times a week, but a quarter of all companies post once a day. And that’s just Facebook. Twitter and LinkedIn account for much more of a company’s social presence.

You don’t have to reinvent the wheel to refresh your social content. Because it is so dense, you have the liberty to try new ideas and test the waters without fear of outright failure. If one new post doesn’t perform well, you can scrap the idea. Look to your competitors, social media influencers and examples of innovative B2B social campaigns for inspiration.

Interactive elements, like polls, contests and hashtag participation, are great ways to get your followers involved. It also pays to research your current and prospective hashtag usage. You might find an untapped tag waiting to engage a whole new set of customers.


This is also one of the most common forms of content marketing with 81% of marketers populating and promoting a company blog. And while only 59 percent of marketers find blogs effective, it’s still a good way to keep up the conversation, delve deeper into topics and establish thought leadership.

To keep your blog exciting, first settle on a publishing schedule. The consistency will hold you accountable and will allow you to plan ahead with interesting content. The basics of blogging include using jargon appropriately, becoming an expert, predicting the future and keeping it straightforward.

But if you are already doing all these things and are still looking for some additional zest, you can seek guest posts from other industry leaders or even your customers. Don’t be afraid of what might seem a little wacky. A comparison to pop culture isn’t a deviation from the serious, but actually might be a great way of connecting with the fun side of your customers.

Related Article: Make It Work: Applying the 6 Top Trends in Content Marketing At Your Business


The email newsletter used to go straight to a spam folder and never see the light of day. Now that marketers are creating valuable content, the newsletter is an informative platform your customers can use to their preference. Whether it stays in the inbox for a week until your customer has time to read it or gets opened and clicked right away, it’s a place for presenting the most important updates and thought-provoking material.

For a total overhaul of your email marketing, you should do further research. But if you just want to increase your click-through rate, make sure you are including lots of visuals, calls-to-action and opportunities for conversion. No one wants to read a newsletter that scrolls for days. Customers want snippets with links to something longer if they feel so compelled to learn more.

So keep it short, mix it up and don’t deliver the same old newsletter bound to be deleted because it looks exactly like the one you sent last month. Format is good, staleness is not.

Personal Touchpoints

Content is not the only way organizations communicate with customers. You can also revitalize personal touchpoints. If you have a live chat function on your website, recommend a script, but don’t live and die by it. Allowing a representative to talk to a customer as a real person improves the relationship and your overall reputation.

If your sales people are the ones presenting a large portion of your marketing collateral, including sales decks, brochures and webinars, make sure they are fully trained to be quality company advocates. This requires a deep knowledge of the company, a passion for connecting with people and a desire to combine the two characteristics. Marketing can provide the sales team with the right messaging to make sure this is the renewed approach.

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Clarkson, Hammond and May to launch DriveTribe motoring content platform

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In an age when completely driverless cars (probably electric) seem to be just around the corner, the idea of starting a brand new online community aimed at petrolheads seems like an ill-timed one. But that’s not about to stop Jeremy Clarkson, Richard Hammond and James May, best known as the former presenters of the globally famous Top Gear TV show. After leaving the BBC last year, these three musketeers signed up to create a new streaming TV show for Amazon Prime. But but they also plan what they say will be a totally separate venture to create an online community for motoring enthusiasts.

Slated to launch in the Fall, DriveTribe (which has a holding site and Facebook, YouTube andTwitter presence) will be a brand new digital media platform consisting of a combination of content produced by celebrities of the motoring scene, professionally created content and that generated by users themselves. The company is co-founded by the three mentioned above together with Andy Wilman, their long-time TV collaborator, and serial tech entrepreneur Ernesto Schmitt, who recently exited Beamly.

But before you throw your hands up to declare this a content strategy from 2004, wait. The startup plans to build an engine to send content that will specifically target the disparate communities that make up car fans — from petrolheads to classic car aficionados. A versioning engine and multi-variate testing system will trial “hundreds of different versions” of content on different segments of users, defined by age, gender, location and interests, with “optimal matches” pushed directly to peoples’ social timelines through Facebook, Instagram, Twitter, Snapchat, etc. There will, of course, be iOS and Android apps, as well.

The idea is that punters will sign up to the “tribe” that best reflects their motoring interests, in addition to being able to create their own. The Clarkson/Hammond/May trio will of course be hosting their own “tribes” with original content.

Now, DriveTribe will have its work cut-out. Competitors include online publishing ventures, like the original TopGear online community, PistonHeads, CarThrottle, numerous Subreddits and the estimated 400 million fans of motoring already on Facebook.

Ah, but DriveTribe argues, those people are not well-served right now, and they plan to reach them with this new kind of content-targeting engine.

Richard Hammond said: “Gamers have got Twitch, travellers have got TripAdvisor and fashion fans have got, oh, something or other too. But people who are into cars have got nowhere. There’s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.”

Schmitt, CEO of DriveTribe, said: “Automotive and adventure-lifestyle are huge growth areas for content, and are presently woefully underserved digitally. Automotive is also the biggest advertising category in the world — with $45 billion media spend projected for 2016 — and we expect our content will monetize well through native advertising and social commerce.”

DriveTribe thinks there is a big gap in the market, with (they say) 428 million people on Facebook with a self-declared like of motoring — slightly smaller than Movies and Entertainment, which are the number 1 category. Additionally, cars are a bigger interest category than News & Current Affairs (410 million), Football (380 million) or Pets, Dating and Toys combined. At the same time, not one of the top 500 websites globally is dedicated to cars.

Schmitt was previously founder and CEO of Beamly (sold 2015), (sold 2001) and executive chair of Invision, sold to Intel in 2012. He has brought on board Jonathan Morris as CTO, who was previously CTO of The Financial Times online and Thompson Reuters, as well as co-founder of two fintech ventures. DriveTribe will be based in London’s Kings Cross.

So is this like “Tidal for Petrolheads” where car stars will be bringing their loyal fan base to the party? Not really, says Schmitt. He says Tidal was trying to solve a perceived problem with royalty collection where none existed, but DriveTribe is solving a supply-side problem.

The team is starting with 20 product and engineer people, but plans to scale up to 60 by the launch.

Hammond told me that talk about a coming future of driverless cars deadening our desire for motoring is wrong-headed. And that, in fact, the innovation happening around cars will actually “drive” DriveTribe.

“The historical urge for speed still is primal. That will never go away. If anything it’s heightening. There will be entirely new forms of motoring. And there’s the tribal nature of motoring… We will still use cars to demonstrate our power and potency. It’s a hugely exciting times for motoring. The need for people to have their own platform is greater than ever before. Manufactures are, thank goodness, once again making mistakes because they are pushing the boundaries. Twenty years ago manufacturers were not making mistakes, just changing bits of fascia. Now it’s all about innovation,” he said.

Schmitt said the model for their content distribution will be “50% technology and 50% content. But the tech stack is world-class. We will invest same proportion into R&D as we do into content.”

He also said the company will look at extending the model into other verticals, which could include fashion, music or food.

However, he may come up against the issue of aggregation as a business model. All online media and content is fragmented, a problem which was solved by search engines and social media. Thus, customers may not see it as a problem in the first place, and nor, perhaps, will media buyers.

Although Schmitt and Hammond insisted to me that DriveTribe will be separate from the Amazon Prime show, there remains the possibility that it may have a similar name — over which the trio have been racking their brains apparently.

Meanwhile, James May added: “This is pure digital inclusivity. Some of the world’s most endangered tribes — Volvo enthusiasts, for example — will now have a voice as loud as everyone else’s.”

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6 Easy Exercises to Improve Your Sales Emails

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Written by Eddie Shleyner


Every time I write, my goal is to write easy-to-read sentences.

I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.

Framing your message concisely means saying everything you need to say in as few words as possible. It’s one of the most significant steps a writer can take towards clarity and comprehension — two crucial building blocks when it comes to reader engagement.

But executing succinct writing (much less recognizing when a sentence could be tighter in the first place) doesn’t come naturally to most people. Trimming the fat off your writing is a learned skill that requires effort.

The good news is you can start learning and honing that skill today by practicing the exercises below.

6 Exercises That’ll Train You to Write Concisely

By forcing you to either cut word count or stay within a word count, these exercises will help you do two things:

  1. Hone your writing skills, helping you to keep your sentences tight and powerful.
  2. Recognize when sentences are wordy in the first place, which is half the battle when it comes to writing concisely.

So come on. Let’s jump in …

1) Write a haiku a day.

A haiku is a Japanese poem. Traditional haikus must have seventeen syllables between three lines: five in the first line, seven in the second line, and five again in the third, likethis one by Murakami Kijo:

First autumn morning:

the mirror I stare into

shows my father’s face.”

But the 5-7-5 structure is not a hard-and-fast rule. In fact, most modern haikus are written in varying syllabic patterns, like this one by Yosa Buson, written in 5-3-5:

Over-ripe sushi,

The Master

Is full of regret.”

Well-written haikus have an elegance to them — a rhythm. Each words holds weight — and each syllable is important — because that’s what the craft demands. And while it’s challenging to create an emotional image when you only have a dozen or so syllables to work with, doing so trains you to think deeply about your writing. It forces you to evaluate the opportunity cost of words.

Try writing a haiku every evening before going to bed. You can write about anything — your day, your dog, the untouched Scotch tape in your drawer at work — as long as you hold yourself to one of the predetermined syllabic structures above.

2) Tweet.

By restricting each tweet to 140 characters, Twitter forces you to relay an impactful or interesting or compelling or funny message quickly.

There. That last sentence was 140 characters, which came out to a mere 22 words with which to express why Twitter is an effective training tool for writers. Could I have composed more on the subject? Absolutely. But that’s not the point. The point is to get your point across in as few words as possible.

Tweeting often allows you to sharpen that skill.

3) Freewrite non-stop for 2 minutes, then halve the text.

When freewriting, you only have to follow one rule: don’t stop until the timer goes off.

Everything else is fair game: you can misspell words and forget commas and apostrophes. You can tell a story or give an opinion or paint a picture. As long as you don’t slow down, a freewrite is your opportunity to word vomit (which can actually be fun and cathartic). After two minutes of freewriting, you’ll likely have something verbose in front of you because you didn’t on-the-go edit. Do a quick CTRL-A (Mac users: Command-A) and check the word count. If you’re at 124 words, for instance, then your goal would be to relay the same message in only 62 words.

Run this exercise enough and you’ll start to recognize your negative writing tendencies. In other words, you’ll begin to see patterns in your writing, which will alert you to the bad habits you should watch out for when writing.

For example, are you using too many adverbs? Are your words too complex (“utilize” vs. “use”). Do you lean on the passive voice too much? All these habits will come to the surface when you force yourself to halve the text you just speedily wrote.

4) Simplify Wikipedia paragraphs.

You might be thinking, but Wikipedia articles are already concise. And they are.

Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. You see, by forcing yourself to summarize an already to-the-point paragraph into something even more succinct, you put your editing brain into overdrive.

It’s like sprinting the final 100 yards of a five-mile run, when your lungs are shot. Or pushing through one more squat at the gym, when your legs feel like Jell-O. That extra effort goes a long way in terms of developing you physically — and it will do wonders for your writing, too.

For example, let’s take this 175-word paragraph from the “Corporate history” section ofHubSpot’s Wikipedia page:

HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. Shah invested $500,000, which was followed by angel investments from Edward B. Roberts, the chair of the Entrepreneurship Center at MIT and fellow MIT Sloan classmate and Entrepreneur Brian Shin. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. The company grew from $255,000 in revenues the first year the software was released to $15.6 million in 2010. Later that year HubSpot announced its acquisition of oneforty. Oneforty began as an app store for Twitter, but shifted into an online resource for social media marketing. The company also introduced new software for personalizing websites to each visitor. According toForbes, HubSpot started out targeting companies of 1–10 employees, but “moved steadily upmarket to serve larger businesses of up to 1000 employees.”

Now let’s condense it into a 52-word bullet:

Founded by Brian Halligan and Dharmesh Shah at MIT in 2006, HubSpot received a series of multimillion dollar capital injections that helped it grow more than 60X in its fourth year of business. That same year, HubSpot announced its acquisition of oneforty, introduced new website-personalization software, and began targeting much bigger businesses.”

The end-result is comparable to a CliffsNotes study guide. Or one of those recap snippets summarizing the last episode of your favorite show. In any case, it’s a snapshot — a concise rundown — and while it may be challenging to create, it’ll also make you a better writer.

5) Explain a foreign concept in 100 words or less.

Like most of these exercises, this one’s easy to grasp and hard to execute. It asks that you pick an unfamiliar concept or subject, and effectively explain it, in writing, in less than 100 words. That means you have to be concise without being vague. In other words, you should strive to break down the “what,” “why,” and “how” of the concept or subject.

For reference, check out HubSpot’s [In Under 100 Words] series, which makes quick work of some fairly complicated subjects, including Marketing Automation, SEO, andSmarketing.

And remember: by practicing this challenge, you’ll not only sharpen your writing, but you’ll also teach yourself something new.

6) Read Hemingway, Bukowski, and Vonnegut.

In his memoir, On Writing, Stephen King wrote, “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”

You heard the master. Writers are readers, too. And if writers want to be concise, they must read other concise writers…

Like Ernest Hemingway, who is said to have written the world’s shortest novel. It’s six words long: “For sale: baby shoes, never worn.

Like Charles Bukowski, who summed up the essence of his first novel, Post Office, in the book’s opening sentence, which reads, “It began as a mistake.”

Like Kurt Vonnegut, who wrote most of his novels, including his masterpiece, Cat’s Cradle, in a series of chapters that rarely exceeded two pages in length. This concise approach kept his storylines tight, punchy, and addicting. (Read this for more Vonnegut-inspired writing tips.)

The first five exercises in this article will help you to hone your sentences, to keep them succinct and ready to cut. But this last exercise will ensure that you’re reading some of the finest sentences ever written, a practice that will undoubtedly shape your understanding of the craft as a whole, giving you something to strive for and admire.

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Quote of the Day

“If “A” is a success in life. Then “A” equals “x” plus “y” plus”z”.

Work is “x” and “y” is play

and “z” is keeping your mouth shut.

Albert Einstein.

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Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it easy for advertisers to plan and purchase ads on Facebook in ways that align to how they have traditionally bought television ads.” These new features are also available for Instagram video ads.

facebook ad purchasing and planning

“Advertisers are now able to use U.S. Nielsen designated market areas (DMAs) through TRP Buying for Facebook and Instagram ads.”

Google Announces Official Launch of Podcasts on Google Play Music: “Starting on the web and on Android in the U.S. and Canada, [Google will] connect you with podcasts based on what you’re doing, how you’re feeling and what you’re interested in.”

google podcast

“Similar to our contextual playlists for music, [Google wants] to make it easy to find the right podcast – whether you’re a podcast aficionado or listening for the first time.”

Snapchat Rolls Out Face-Swapping With Your Camera Roll: “After the success of its Face-Swap feature that exchanges your face with someone else in your photo or video, [Snapchat is] now letting you Face-Swap with photos from your camera roll.” This feature is currently only available for iOS.Google News Gives Preference to AMP-Powered Sites: Google News on all mobile platforms will now feature “a new AMP (Accelerated Mobile Pages) carousel filled with important headlines and stories of the day” at the top of the page.

google news amp

“Within the regular News stream, AMPlified articles are labeled with the AMP lightning bolt icon.”

Facebook Rolls Out Group Calling in Messenger: Facebook announced “the global rollout of group calling in Messenger.”

facebook messenger group calling

“From any group conversations, just tap on the phone icon to initiate a group call. You can then manage individual participants on the next screen.”

Google Redesigns Google Analytics App for iOS and Android: Google is “making it easier to monitor and share your key Google Analytics data on the go with a new, updated Google Analytics mobile app.”

google analytics app redesign

“You can now download the new and improved Google Analytics mobile app for Android and iOS.”

Our Take on Top News This Week

In this blab from Friday, April 22, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include the new Facebook Live API and the future of live video (1:30) and major updates to Facebook Messenger including group calling, bots, and Dropbox integration (30:31). Subscribe to future shows here.


More News to Note

YouTube Launches Spatial Audio for On-Demand Videos: “Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role.”

youtube spatial audio

YouTube is “working with companies like VideoStitch and Two Big Ears to make their software compatible with 360-degree live streams or spatial audio on YouTube and more will be available soon.”

LinkedIn Unveils LinkedIn Students App: “LinkedIn unveils the first-of-its-kind LinkedIn Students app available for iOS and Android, tailored specifically for soon-to-be college graduates.”

linkedin students app

The LinkedIn Students app “helps you discover jobs that are a best fit for graduates with your major, companies that tend to hire from your school and the careers paths of recent alumni with similar degrees.”

Pinterest Updates iOS App: The updated Pinterest app for iOS features “a new modern look that lets you focus more on Pins” and “crazy fast loading, for everyone in the world.” Similar updates to the Android and web versions of Pinterest are coming soon.

pinterest updated ios app

Pinterest has given its iOS app a “complete overhaul, from what [the] app looks like to how fast it works.”

Tumblr Offers Conversation Starters for New Users: “When you message someone for the first time, Tumblr now suggests some conversation starters… [and] gives you a bit of insight on what that account typically discusses, often in hashtag form in case you need to look it up.”Facebook Updates News Feed Based on Time Spent Viewing Articles: The most recent update to Facebook’s news feed ranking considers “how likely you are to click on an article and then spend time reading it.” Facebook has “started rolling out this new update and will continue over the coming weeks,” but anticipates “that most Pages won’t see any significant changes.”

Snapchat Rolls Out 3D Stickers in iOS: Snapchat rolled out “the ability to ‘pin’ emojis to objects in your videos and have those emojis track that object and move around with them” in iOS.

Upcoming Social Media News Worth Following

Facebook Announces Upcoming Partners for Ad Viewability Verification: “In the next few months, Nielsen, comScore and Integral Ad Science will start to verify ad viewability and attention metrics for photo and video ads on Facebook, offering more advertisers the transparency they need to trust their ad delivery data.”

Katch Will Shut Down Service: Katch, a service that records and distributes your Periscope and Meerkat streams, announced it “will be shutting down on May 4th, 2016.”

Some Interesting Studies to Note:

The Race Against Digital Darwinism: Six Stages of Digital Transformation: A new report by Altimeter Group principal analyst Brian Solis outlines a framework for businesses that are looking to compete in the digital economy. Based on several years of research and interviews, this report identifies six stages of “digital transformation” and maps a path to “digital literacy and leadership.”

Marketing Budgets 2016: A new report from Econsultancy and Oracle Marketing Cloud compares spending trends and unmeasurable ROI across different traditional and digital channels. Based on a survey of almost 500 company and agency marketers, this study reveals key trends in budget planning, customer experience and allocations for earned, paid, and owned media. The study also shows solid grow for digital marketing in 2016 with 72% of those surveyed planning to increase their digital marketing budgets and 54% planning to recruit more people for their digital teams this year.

Facebook Q1 Data – Local Business Marketing Trends: According to a new report from Alignable, small- and medium-sized businesses are most successful on Facebook when it comes to generating new business and local awareness. Of those surveyed, 50% of local businesses rely solely on organic reach through Facebook and 61% of those who pay for Facebook ads spend $50 or less per month. The results suggest that more local marketing education and dedicated programs will likely increase ad usage and spending on Facebook.

The Content Marketing 50: SMB Edition: LinkedIn identified the 50 most effective small- and medium-sized businesses on the LinkedIn platform to engage, educate, and inspire their target audiences. These rankings were determined by using LinkedIn’s Content Marketing Score, which is the ratio between the total target audience and the unique users who engaged with the content, and by evaluating all content-based activities on the LinkedIn platform. This includes company page updates, influencer and employee posts and sharing, and sponsored updates on LinkedIn.

The Global Content Impact Index: The latest study from Acrolinx used survey data from over 800 professionals worldwide to demonstrate the connection between good content and business results. This report examines how content quality can positively impact brand trust, conversions, lead generation, and sales.

Missed Social Media Marketing World?

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Click here to see what all the buzz is about.

What do you think of Facebook’s new purchasing and planning features for mobile video ads? Have you discovered any new podcasts through Google Music? Please share your comments below.

social media examiner weekly news april 23 2016

Facebook Simplifies Mobile Video Ad Buying and other social media news for April 23, 2016.

TED’s Secret To Great Public Speaking

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Chris Anderson

Give your speech, change the world.

That is the name of a great book on how to give presentations that matter by Dr. Nick Morgan (you can hear Nick and I discuss his thinking in an older episode of Six Pixels of Separation right here: SPOS #292 – Great Presentations With Nick Morgan). Being able to craft a fascinating story and deliver it is one of the most powerful skills anyone in business can (and should) possess. One of the best presentations that I participated in at Social Media Marketing World this week in San Diego was Michael Port‘s workshop titled, Heroic Public Speaking: How to Give the Best Presentations of Your Life (you can also hear Michael and I discuss his amazing new book on the subject, Steal The Show, right here: SPOS #472 – How To Steal The Show With Michael Port). For many, the lighthouse of great presentations is TED. TED’s curator is Chris Anderson. In the next few months, as Anderson prepares the launch of his new book, TED Talks: The Official TED Guide to Public Speaking, you can expect a lot of mass media attention on the topic of giving a great presentation. This is great news. Perhaps the art of speaking and presenting will get the attention in the mass media that it so rightfully deserves.

Great presentations matter… no matter where they take place. 

It could be at a family dinner, a business meeting or prepping for a job interview. Your ability to communicate an idea is critical for success in all facets of everyday life. Most of us will never get to give a TED Talk, but understanding the development, psychology and skills that it takes will make us all better at business (and life). With that, Chris Anderson just published his own eight-minute TED Talk-ish about the great public speaking to start the buzz behind his new book (which will be published in May 2016). Are there real secrets to giving a great presentation? I don’t think so. It’s less about secrets and it has much more to do with intent, preparation and rehearsal. It’s true that there is no single formula for a great talk, but there are some commonalities that all of the best ones do have in common. Chris Anderson shares what he believes is the big secret, along with four ways to make it work for you. So, are you just going to present some facts, or do you have what it takes to share a real idea that is worth spreading?

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Quote of the Day

“Fairy Tales are more than true: not because they tell us that Dragons exist, but because they tell us that dragons can be beaten.”

Neil Gaiman Coraline

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