Australian Company Moving Forward

Brought to you by Aplus Plastic Box Co supplying all your plastic storage solutionsPlastic Storage ContainersAustralian Made,  Plastic Boxes,  Plastic Storage BoxesJumbo Storage Bins, First Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts Drawers, Automotive Kits , Tool Cabinets, Tool Boxes, Slings and Lifting Equipment and a Large Range of Coat HangersPlastic Bins

Plastic Storage Solutions

#Wheels and Castors range. Its Wheels and Castors range across a wide variety of sizes, capacities and styles coupled with different compound types for various work surfaces.

Our Australia Day promotion went well and the ever popular #Green and Gold Kits will continue to be available as a standard but at the usual price. Green and Gold theme as been a feature of promotion in recent times that will continue into the future.

During February 2014 we have an exciting new addition with the launch of our Multi Combination Kits which combine a range of product mounted to a single panel. You can purchase a combination of Stor-Pak bins, Drawer Organisers, Visi-Pak and Three Drawer Stor-Pak 63 units. The Stor-Pak bins and panels are available in various colours.

Customers are able to buy all the components individually if they wish to make up their own unique kits.

Another new product in the range is a Mobile Storage unit which can carry several sizes and colours of storage bins or a range of Pivot Bins in different sizes. These units are now on our web site at plasticboxco.net.au and can make a very versatile addition to any Plastic Storage Solution.

Brought to you by Aplus Plastic Box Co supplying all your #plastic storage solutionsPlastic Storage ContainersAustralian Made,  Plastic Boxes,  Plastic Storage BoxesJumbo Storage Bins, First Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts Drawers, Automotive Kits , Tool Cabinets, Tool Boxes, Slings and Lifting Equipment and a Large Range of Coat HangersPlastic Bins,

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All New A6 Clear Plastic Storage Box

Brought to you by Aplus Plastic Box Co supplying all your plastic storage solutionsPlastic Storage ContainersAustralian Made,  Plastic Boxes,  Plastic Storage BoxesJumbo Storage Bins, First Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts Drawers, Automotive Kits , Tool Cabinets, Tool Boxes, Slings and Lifting Equipment and a Large Range of Coat HangersPlastic Bins,

The A6 Storage Box is an excellent addition to our clear storage box range and compliments our current offering to the educational sector as well as other home and industrial storage applications.

  • Product: A6 Storage Box
  • Dimensions: 160mm L x 120mm W x 30mm H
  • Unit Code: 1H-210
  • Carton Quantity: 12 Units
  • Materials: Food Grade Co-Polymer
  • Application: Educational storage and kitting up small components

Aplus Plastic Box Co is an organisation dedicated to providing the best possible service in our field.

Our reliability and quality of our products make us one of the fastest growing organisations in Australia today.

We provide a wide range of plastic and industrial goods that suit a vast range of industries.

Our goods are delivered to every corner of Australia, New Zealand and across the world, export is not a problem. Freight cost is kept to an absolute minimum by our innovative packing methods.

We are wholesale and retail.

If you are looking for volume why not ask our friendly staff for a quote or just contact us.

 

Brought to you by Aplus Plastic Box Co supplying all your plastic storage solutionsPlastic Storage ContainersAustralian Made,  Plastic Boxes,  Plastic Storage BoxesJumbo Storage Bins, First Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts Drawers, Automotive Kits , Tool Cabinets, Tool Boxes, Slings and Lifting Equipment and a Large Range of Coat HangersPlastic Bins,

Mastering eCommerce Optimization: 5 Tricks That Never Fail

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Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net

Conversions are a critical aspect for an eCommerce site. Optimizing for conversions involves many elements like content, CTA, products, design, colors etc. It’s all about attracting customers and making them reach the end of the sales funnel.

Here are five tricks that have the highest chances of converting the buyer:

1. Employ Smart Pricing Strategy

Pricing is an absolutely necessary aspect of consumer psychology. CRO specialists often use a perfect pricing strategy to positively influence the mind of the customer to generate more sales. Here are some easy ways through which you can revise your existing pricing strategy for greater profits:

Loss Leader Pricing: Under this strategy, the store sells goods that are below market price to attract potential buyers into their store. Once customers visit the site, they make up for the additional losses by buying products via cross selling and up selling.

image1

Slashed Pricing: The old prices of the products are slashed and the new discounted prices are shown to the customer in order to receive more profits as shown in the screenshot below:

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Odd Even Pricing: Prices that end in odd numbers tend to generate more sales. It works on a consumer psychology where odd pricing suggests a bargain which encourages buying. For example, a pricing of $39 works well as opposed to a price of $40. Odd Even pricing strategy is one of the widely used pricing strategies in the world today.

2. Use Product Bundling to Drive Conversions

Use product bundling to give offer suggestion to customers on their purchase. The offer can combine other products of same niche with the main purchase. The amount of money saved on product bundles drives sales and improves conversions.

Either optimize product pages with bundle suggestions or provide consumers with a separate product bundles page. Check out the example below of different products being bundled together:

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Point out the money saved on the bundle purchase to drive sales. Consumers need not venture to different eCommerce stores to make the purchase.

Optimizing related products with product bundle suggestion improves conversion rate. It helps to keep loyal customers happy and provides ease of shopping to customers.

3. Optimize Landing Page to Drive Sales

The ROI of the landing page is evaluated by the amount of revenue generated. Here are the tricks to improve sales for an eCommerce landing page:

Create attractive headlines: The moment a visitor lands on a webpage, the headline should evoke instant interest in the marketer’s objectives. Check out the landing page of Trulia which has a clear headline that engages and directs visitor to the next step with a precise CTA button.

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The ideal headline consists of emotional outreach, power words and sense of urgency to engage online visitors.

Also:

  • Use only stunning images.
  • For effective and powerful layout, use negative/white space.
  • Use concise headlines with short sentences.
  • Optimize for mobile users.

For conversion rate optimization, test the conversion rate of a landing page with A/B tests by including a variety of images and content.

The call-to-action button has to be easily spotted. A CTA button should be prominent in size and color and easy to spot by the online visitor.

A landing page needs to be as simple as possible. It should be able to communicate the important points of marketing objectives with precise information in the form of images and CTA buttons.

4. Use Video Marketing to Outperform Your Marketing Content

The quality of rich content for customers on a site plays a major role in conversions. According to the survey by WVMP, “71 percent say video conversion rates outperform other marketing content.”

Some of the best video marketing campaigns did not promote services but, rather, entertained and indulged the audience with a marketing objective.

Buyers look for reviews on video channels to get a closer look at products. And a single video shared on social platforms can reach millions of followers. Here are the ways you can increase engagement with your  targeted audience:

  • Provide your audience with expert information about a product. In the screenshot below, the professionals assist customers with skilled information as to how to install the pick ball net.

image5

  • Thank your audience for their support of your journey so far.
  • A product review video, (like the one shown below), makes the store more reliable in the eyes of consumers.

image6

  • Ask for 10 seconds of customer feedback and include it in the final piece. This can have direct impact on the number of social shares.

Align with an influencer to promote the video on the social channels. It increases the number of followers and people trust services marketed by a known face. Many brands have successfully used video marketing with influencers to promote services and attract new customers beyond their targeted zones.

5. Add Schema.Org Markup to Improve Relevancy and to Improve CTR

Schema markup aids search engine algorithms in identifying the content of a webpage. With schema mark up, you tell the search engine what the content is all about.

Here are some schema markups that should be used across eCommerce websites:

1. Schema Markup for Websites: To provide customers with site-links search box in SERP results as shown in the screenshot below:

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2. Schema Markup for Breadcrumbs: Breadcrumb list mark-up provides Google’s algorithm with the website hierarchy. Customers can directly access the desired webpage instead of going through the complete website hierarchy.

image8

3. Schema Mark up for Website navigation: As you can see below in the screenshot, Amazon directs user to prominent pages for easy navigation.

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4. Video Schema Mark-up: The required fields to be added for Video schema mark-up are name, video description, thumbnail URL, upload date.

image10

5. Product availablity, reviews and ratings Schema Mark-up: Viewers can review services based on ratings and reviews. It provides customers with product price and status information in the SERP results only.

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6 Social Media Marketing Tricks to achieve better SEO

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To achieve this SEO, businesses tend to work day and night on their content to be unique and attractive and in recent years, social media platforms have emerged as a popular choice for digital marketing and SEO.

According to the global digital report 2019, there were 3.484 billion active users until January 2019, with a penetration rate of 45%. Out of which 3.256 billion users were mobile users with a 42% penetration rate. This data suggests extensive use of social media by users worldwide, which has caught the eye of digital marketers and advertisers.

Image Credit: Hootsuite.com

To optimize your content and achieve better SEO, you need to strategize and develop a specific type of content around social media platforms.

Here are 6 tricks to help you develop content to improve your SEO via Social Media Platforms

1. Vlogging

Over the years Vlogging has become a popular medium for marketing, with video marketing and live video streaming, gaining momentum over the social media platforms, vlogging combines the creativeness of videos and educative content of the blog to create a video which is both fun and illustrative to watch.

There are many types of videos to explore for the promotion of your content and increase traffic towards your content like animation videos, explainer videos, live videos, and a combination of all the above types. Youtube is a popular medium for vloggers around the world and some of them have been very successful.

With an earning of  $ 22 million, a 7-year old Ryan ToysReview remained at the top of the vlogger’s list according to Forbes last year. This is the level of anonymity a marketer can possess on a social media platform and it can be cashed in by digital marketers like WalMart did with this kid.

2. DIY Marketing

Do it yourself marketing is a fun way to maintain customer engagement and promote your content to optimize SEO and attract more users to your website. Douyin is a parent app to TikTok which is already a sensation worldwide. A restaurant called Haidilao restaurant in China launched a Diy campaign for Douyin users.

In this campaign, users can request a DIY Douyin recipe, and the staff would know to let you “style” your hot pot yourselves. allowing users to show off their dining shows. This gained huge popularity in China and is considered one of the finest examples of DIY campaigns.

3. Social Media Messaging

Social Media Messaging is already a trending affair. Many enterprises, on-demand applications, and e-commerce giants are now using social media messaging for promotion, customer service, and brand promotion. You can use social media messaging to invite users and readers to visit your blogposts, Vlogs or other content for better SEO.

Over the years, Whatsapp has become more popular as a social media messaging platform with its privacy features and higher penetration among users. The facebook-owned messaging app can be used for the promotion of contents, blogs and other formats of marketing tools to achieve abetter SEO.

4. Social Media Events

Event marketing has been a popular medium for long now and then social media events can be created easily on any of the social media platforms. The most popular social media platform for event marketing is Facebook as it has a separate section for event formation and invites to be sent to friends and anyone on the platform.

Further, it is observed that these social media events can attract higher traffic for SEO by sending invites and arranging expert discussions on relevant topics, which can be backed up by live comments from experts or live demonstrations of product at the event.

5. Podcasts

Podcasts are a popular medium for marketing these days and it can help you grow your audience base. There are many famous podcasts already over the social media platforms and many more to come. You can develop powerful audio content that can cover your blog ideas and concepts in a fun way to cater to the listeners.

6. AR(Augmented Reality) Marketing

Augmented Reality has become a reality from the idea of science fiction. Facebook introduced Spark AR studio to facilitate developers to develop augmented reality-based content on their platform and soon it became a sensation. Companies like Ford, Mercedez-Benz are already using AR campaigns to provide customers a user experience of their cars with AR marketing campaigns.

You can use AR by hiring developers that can design your content in Spark AR studio on Facebook to provide your readers and users a 3D experience and in turn increase your user base and optimize SEO.

Conclusion

So here it is six tricks that can really help you strategize your content and make it more SEO-friendly. SEO is not a piece of cake, but, with the right tool, you can create wonders and attract more traffic to your content. It is important though to integrate equally unique and engaging content with these tools to leverage their features on social media platforms. Hence, this brings great opportunity with the challenge to create social media-friendly content.

Brought to you by Aplus Plastic Box Co supplying all your plastic storage solutionsPlastic Storage ContainersAustralian Made,  Plastic Boxes,  Plastic Storage BoxesJumbo Storage Bins, First Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts Drawers, Automotive Kits , Tool Cabinets, Tool Boxes, Slings and Lifting Equipment and a Large Range of Coat HangersPlastic Bins,

How to Use Content and Social to Promote Your Small Business

Brought to you by Aplus Plastic Box Co supplying all your #plastic storage solutionsPlastic Storage ContainersAustralian Made Plastic Boxes, Plastic BinsPlastic Storage Boxes, Jumbo Storage Bins, First Aid Cabinets, Air ToolsTools, Tool Shop, Bone CreepersWheels and Castors, Scaffold wheelsWheel ShopSpare Parts CabinetsParts DrawersAutomotive Kits , Tool CabinetsTool Boxes, Slings and Lifting Equipment and a Large Range of Coat Hangers and tubs  and Bins.

Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media.

How to Use Content and Social to Promote Your Small Business

Image credit: Shutterstock

 By: Pratik Dholakiya

Networking

4 Little-Known Secrets to Better Networking

New Product at Tool Shop

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Kuani Dual Chuck Tyre Gauge

Model: KP79G07 – Dual Chuck Tyre Gauge

Ideal for truck tyres

Dual Chuck & 0.7m extended

Large 75mm dial

Range: 0 – 220 psi

Units PSI, kg/cm/2, KPA and Bar.

Flow rate:1.28CFM @ 100 PSI

Hose Length 750mm

Weight: 1.2 Kg

Check it out, Products that Last!