Australian Company Moving Forward

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Plastic Storage Solutions

#Wheels and Castors range. Its Wheels and Castors range across a wide variety of sizes, capacities and styles coupled with different compound types for various work surfaces.

Our Australia Day promotion went well and the ever popular #Green and Gold Kits will continue to be available as a standard but at the usual price. Green and Gold theme as been a feature of promotion in recent times that will continue into the future.

During February 2014 we have an exciting new addition with the launch of our Multi Combination Kits which combine a range of product mounted to a single panel. You can purchase a combination of Stor-Pak bins, Drawer Organisers, Visi-Pak and Three Drawer Stor-Pak 63 units. The Stor-Pak bins and panels are available in various colours.

Customers are able to buy all the components individually if they wish to make up their own unique kits.

Another new product in the range is a Mobile Storage unit which can carry several sizes and colours of storage bins or a range of Pivot Bins in different sizes. These units are now on our web site at plasticboxco.net.au and can make a very versatile addition to any Plastic Storage Solution.

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Quote of the Day!

Knowledge comes, but wisdom lingers.

ALFRED LORD TENNYSON.

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How to Use Content and Social to Promote Your Small Business

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Small businesses have personality, and that’s why customers love to buy from them and shop locally. So, play up your business’s personality, using social media.

How to Use Content and Social to Promote Your Small Business

Image credit: Shutterstock

 By: Pratik Dholakiya

Networking

4 Little-Known Secrets to Better Networking

New Product at Tool Shop

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Kuani Dual Chuck Tyre Gauge

Model: KP79G07 – Dual Chuck Tyre Gauge

Ideal for truck tyres

Dual Chuck & 0.7m extended

Large 75mm dial

Range: 0 – 220 psi

Units PSI, kg/cm/2, KPA and Bar.

Flow rate:1.28CFM @ 100 PSI

Hose Length 750mm

Weight: 1.2 Kg

Check it out, Products that Last!

Slideshare Content Creation and Marketing Checklist

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slideshareWant to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat.

The problem is that not many users know how to make it really work for them. Which is fitting, given how few understand how to use LinkedIn, either. It was a match made in heaven.

Luckily, it isn’t rocket science. You can learn to use Slideshare correctly through experience, trial and error. But to get you started, try this helpful checklist for both content creation and marketing your presentations on the platform.

Before You Get Started


  1. Know your audience. Who is it you are trying to connect with, exactly? Are these high ranking CEO’s in massive corporations? Peers in your industry? Potential employers? Potential customers? Because it is a versatile platform, it will have a versatile group of users. Target the right demographic for your needs.
  2. Ask what you have to offer. This is not a blog. You can’t recycle the same tired advice and have it take off because you gave it a snazzy name. You are among two major groups: experts and wannabe experts. So to be seen as valuable there you will have to give them something both high quality, and that they haven’t seen before (at least in the way you present it).
  3. Outline: Make sure you have a clear idea of what you are going to say in the Slideshare (I usually re-purpose the subheadings from my article to make the outline). Otherwise, you’ll waste lots of time moving the slides around.
  4. Decide on your slide number. This is important, because it is easy to get carried away when you go into creating a Slideshare presentation without some kind of guideline beforehand. Take a look at other popular presentations to see how many slides they average.
  5. Decide on the tools to create eye-catching slides. This used to be a big problem: Designing slides to make them memorable and eye-catching used to be a pain. These days we have a few tools that make our job much easier. Placeit is one of the newest Slideshow makers out there providing cool templates including those for social media and beyond.

Your Content


  1. KISS. The real challenge of creating a Slideshare presentation is cutting down your information into the simplest possible format, with the fewest possible words. You don’t want more than a sentence or two, or a small bullet point of information. You have to deliver all info in a rapid fire way. If it takes more than a couple seconds to get through a slide, it is too complicated.
  2. Design (Know your tools!) Most important thing: Make sure your slides are readable when they are zoomed out (that’s how many people will watch it through Slideshare). Having visuals, readable font and colors are great ways to make it more eye catching. Don’t clutter! Too many elements will quickly overpower the content itself, and work against you. Try to keep it clean and attractive, and make sure everything is relevant. If in doubt, stay away from images for anything but a cover background. Your viewer’s will thank you for not having yet another eyesore presentation for them to tolerate in order to get to your information. Here are great tools to create the presentation. Optimize!
  3. Use an essay format. A quick way to get your point across is to use an essay format for the slides. For example, you would start with a cover image with the title, then the next slide would tell them the points you will be making. Then each slide after explains each point. The final presentation slide will give your conclusion and tie it up nicely so there are no loose ends. The last slide will be your CTA, which we will discuss in the marketing portion of this post.
  4. Ask for feedback. Sometimes we can get blind to problems in our content because we have put so much heart into it. That is why third party feedback is so crucial. Ask a couple of people you know and trust what they think. Pick them for having different strengths; one for aesthetics, such as a designer; one from your industry to check over your information; one with no industry experience to see if the language and explanations are clear enough for a layman to understand. Don’t take criticism personally, but instead use it to inform any useful changes that could improve your content.
  5. Don’t forget the basic SEO. Like with any other content, search engine optimization is important if you want your upload to keep attracting organic leads. Use Text Optimizer to extract related concepts from Google search results and find which of those should be covered in your presentations as well as Slideshare upload description.

Marketing Your Presentations


  1. Direct people to other content. This is one of the single most things you can do in a Slideshare: redirect. Create links that open in new tabs and go to either other Slideshare posts, or other relevant content you think the viewer might benefit from/enjoy. Don’t overdo it, instead providing one to three. This one action can vastly improve your traffic and visibility.
  2. Create a CTA slide. As mentioned before, a CTA slide is an important inclusion to your presentation. It does not have to be counted as part of your slide count. Decide where you want to direct conversions: communication and engagement? Social media? Your website? Product pages? Your Slideshare profile? Don’t overcrowd the slide, but provide a few conversion efforts there, so you can make the most of your content.
  3. Embed your Slideshare presentations. This is a no-brainer. Your blog is a great place to embed Slideshare posts, as are guest posts from sites that don’t mind the redirect. Make sure you are promoting anywhere you can.
  4. Keep an eye on your analytics! Slideshare provides a limited but still useful analytics for free: So keep an eye on your best performing content and let your success guide you!

slideshare analytics

See? It isn’t difficult. Just follow the checklist above and before you know it you will have an awesome campaign running based around Slideshare content. It is one of the best ways you can use visual and rapid fire data to promote yourself and your brand. Not to mention a platform that isn’t as crowded as Twitter, Pinterest or Facebook.

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Quote of the Day!

“Work is the grand cure of all the maladies and miseries that ever beset mankind.”

THOMAS CARLYLE.

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Leaning into SEO as Google shifts from search engine to portal

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How to prepare your company for Google’s new search customer journey.

jessica_bowman_SMX_featured
Jessica Bowman at SMX Advanced 2019.

Google’s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren’t just on the surface, either: Google is becoming less search engine, more portal, said Jessica Bowman, CEO of SEO In-house and Search Engine Land editor at large, during her keynote at SMX Advanced this month.

This evolution is fundamentally altering the customer journey from search, with Google owning the process by enabling users to bypass clicks to websites to get information, take action and even transact. This will have repercussions for just about every company. Bowman offered several plans of action for SEOs preparing for these changes and said investments in SEO will be more important than ever.

Build and train your SEO army

“When I evaluate an organization, I find that every role has activities they do that affect SEO, and SEO needs to be integrated into those activities,” Bowman told Search Engine Land, “The SEO team has to figure out what those are and then train people to do that.”

Larger companies should incorporate SEO into their daily vernacular, said Bowman. This way, you can conscript dozens, if not hundreds, of staff members into your “SEO army,” get them advocating for it, quoting best practices, involving the dedicated SEO team and flagging missing requirements on a day-to-day basis.

Although non-SEOs aren’t expected to be authorities on the topic, their 20% of effort stands to make 80% of the impact on your brand’s overall optimization, Bowman said. It will be up to your main SEO team as well as upper management to empower them.

Expand writing competencies

Product information, news stories, how-to guides and various other types of content may receive higher visibility on SERPs if they appear as a knowledge panel, within a carousel or as a featured snippet. Your writers, be they bloggers, copywriters, social media managers or anything in between, need to be creating content that is comprehensive and authoritative enough to compete for organic visibility, said Bowman.

Writers across the company need to master concepts such as SEO-friendly JavaScript, schema, writing for the long tail, rich snippets and the “People also ask” section in the search results. As with any process, regularly reviewing copy and providing feedback can help assure quality and enable you to get the most from your efforts.

Master Schema and JavaScript for SEO

Understanding and correctly implementing schema on your site can help crawlers make sense of your content and, consequently, increase the odds that it gets displayed as a featured snippet. Featured snippets and other rich results, of course, illustrate the double-edged sword nature of Google’s portal-like interface: They increase your content’s visibility and yet users may not click through to your site because the information they need has already been presented to them.

Event, FAQ, speakable content and much more — Google now supports dozens of markups for various content types, making schema a valuable tool for modern SEO. If you’re using WordPress’ CMS, Yoast has revamped its schema implementation to streamline structured data entry, but it’s still important for your development team to be able to verify the quality of your code.

With Googlebot’s latest update, it can now see more of your content than ever. However, limitations still exist and brands should be cognizant of JavaScript issues that may hinder indexing. Before coding JavaScript, your teams need to be discussing what content search engines will and won’t be able to see. It’s also worth keeping in mind that other search engines may not be as equipped to render your content.

“Particularly for large, global companies, they need to think about these smaller search engines that are less sophisticated than Google but still drive a decent amount of traffic in international markets,” Bowman emphasized.

Monitor and study mobile SERPs

“The problem is, a lot of us work on our computers, and so we’re checking things out on the desktop interface,” Bowman pointed out. Beginning on July 1, all new sites will be indexed using Google’s mobile-first indexing, with older sites getting monitored and evaluated for mobile-first indexing readiness. Since the majority of searches now happen on mobile, brands need to closely examine the mobile SERP and account for updates and changes in order to create content that’s optimized for the devices their audiences are using.

“I think the reason that we, as an industry, have not been talking about this is because of that — we’re not really studying the search results on a mobile interface to truly see they’re [Google] taking it over, and as mobile takes over, they’re going to gobble up some of our traffic. I think once they’ve got it [the mobile SERP] mastered and they know it’s a strong user experience, it’s only a matter of time before they do that to desktop as well.”

Take advantage of big data

“Hiring a data scientist is better than hiring an SEO to study the data,” Bowman stated simply. Data scientists are better equipped to identify commonalities and trends that you can use to improve your optimization efforts, inform your content strategy and enhance user experience (UX).

During her keynote, Bowman also recommended that brands make use of the Google Chrome User Experience Report to compare site speed to the competition as well as reference UX metrics from popular destinations across the web. You can then be more proactive.

Google’s search results interface has changed dramatically, but brands and agencies that can shake the inertia, rally their staffs and reorient their processes will be the first to spot new opportunities and novel ways to reach their audiences.

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